In the Marketing Category, we aim to provide reference notes on different topics of Marketing.
Definition A brand is more than a name, logo, or product — it’s the bundle of perceptions, emotions, and associations that people hold about a company, product, person, or service. In practical terms, a brand answers the question: What do I expect when I buy or interact with this offering? That expectation includes functional attributes … Read more
What is the Decline Stage in PLC? The decline stage in the product life cycle (PLC) is like the final chapter in a product’s story. At this point, sales drop significantly due to various reasons such as new technology, changing customer preferences, or strong competition. It’s the twilight phase where the product’s once-glorious journey starts … Read more
What is Maturity Stage in PLC? The maturity stage is the third phase of a product’s life cycle (PLC). At this point, the product experiences its peak sales, profits, and competition. It’s marked by fierce competition in the market as numerous companies offer similar products. Businesses often expand their product lines to cater to various … Read more
What is the Growth Stage in PLC? The growth stage in the product life cycle (PLC) marks a time of rapid expansion for a product. At this stage, more people learn about the product, leading to increased sales and profits. Customers’ choices become diverse, prompting companies to expand their product varieties. With growing demand, competition … Read more
What is Introduction Stage in PLC? The introduction stage in the product life cycle (PLC) is when a brand-new item meets the world for the first time. During this phase, companies invest heavily in advertising to spread the word and create buzz. Customers are just learning about the product, so sales might start slow. Think … Read more
Definition Positioning in marketing is the deliberate process of shaping how a brand, product, or service is perceived in the minds of a target audience relative to competitors. It answers the question: “When my customer thinks about this category, what single idea or image do I want them to associate with my offering?” Positioning is … Read more
Market Targeting Strategies Marketing targeting is the process of identifying and selecting the best market segment that appeals to the tremendous opportunities for business. Here we will discuss the 4 effective strategies for market targeting explained simply: Undifferentiated Marketing The first strategy for market targeting is undifferentiated marketing. In this strategy, a company treats the … Read more