In the Marketing Category, we aim to provide reference notes on different topics of Marketing.
Pros and Cons of Behavioral Segmentation In this article, we will explore the key advantages and disadvantages or the pros and cons of behavioral segmentation to businesses. So, let’s explore them. Pros of Behavioral Segmentation Behavioral segmentation is a valuable marketing strategy that offers various benefits to businesses. Here are the eight advantages of behavioral … Read more
What is Behavioral Segmentation? Behavioral segmentation is a marketing approach that categorizes customers into distinct groups based on their actions and behaviors when engaging with a brand, product, or service. Unlike traditional demographic factors like age or location, behavioral segmentation focuses on observable actions and preferences. It examines how customers interact with a business, including … Read more
Examples of Psychographic Segmentation In this article, we will explore 15 examples of psychographic segmentation including companies’ names, how they implement this market segmentation strategy, and how they are performing with this strategy. Let’s explore these examples. Apple – Lifestyle Segmentation Nike – Athlete Lifestyle Segmentation Read More: 8 Pros and 7 Cons of Psychographic … Read more
Pros and Cons of Psychographic Segmentation Psychographic segmentation is a market segmentation strategy that divides a market into its different segments based on consumer psychographic variables such as personality, lifestyles, interests, opinions, and more. In this article, we will explore the key pros and cons of psychographic segmentation for businesses. Let’s explore. Pros of Psychographic … Read more
What is Psychographic Segmentation? Psychographic segmentation is a marketing strategy that sorts customers into groups based on their internal traits like personality, values, beliefs, and lifestyle. Instead of just seeing customers as buyers, it treats them as unique individuals with diverse preferences and behaviors. This approach delves into the “why” and “how” behind customers’ choices. … Read more
Types of Market Segmentation Market segmentation means a marketing strategy that divides a large market into different segments to make each segment more reachable. It enables companies to tailor their marketing efforts more effectively. To segment the market, companies can use different methods – here we will explore the four key methods or types of … Read more
Examples of Demographic Segmentation In this article, we will explore examples of demographic segmentation including companies’ names, how they implement this segmentation strategy, and how they are doing with it. So, let’s explore these examples: Age Segmentation – Disney Disney is a master of age segmentation. They know that what captivates a 5-year-old won’t necessarily … Read more