Promotional Pricing Strategy: Definition, Types, Strategy, Examples, and Pros/Cons
Quick Summary Promotional pricing is a short-term sales strategy that reduces prices to boost demand, clear inventory, and attract customers. Types include discounts, flash sales, loyalty programs, and coupons. While effective for urgency creation and revenue spikes, risks include price perception issues and customer loyalty erosion. Successful examples include Amazon Prime Day and McDonald’s limited-time … Read more