What is Channel Conflict? Definition, Types, Causes, Examples, and Strategies To Manage

Channel Conflict in Marketing

Definition of Channel Conflict Channel conflict occurs when partners in a distribution network compete or clash due to misaligned goals, strategies, or actions. It disrupts the sales process, creates tension between entities like manufacturers and retailers, and can result in reduced revenue, operational inefficiencies, and damaged customer relationships. It’s like a clash between teammates in … Read more