What is Brand Equity? Definition, Elements, Importance, Strategy, and Examples
Quick Summary Brand equity represents the added value a trusted brand brings to products, influencing customer loyalty and willingness to pay premium prices. It comprises awareness, loyalty, image, associations, and perceived value. Positive equity (e.g., Apple, Coca-Cola) drives profitability, while negative equity harms reputation. Strategies like consistent branding, quality assurance, and customer engagement build strong … Read more