Indirect Distribution Channel – Definition, Strategies, Examples, and Pros/Cons
Quick Summary Indirect distribution involves manufacturers using intermediaries like wholesalers, retailers, and distributors to reach customers. This method expands market reach and reduces costs but reduces control over branding and profits. Strategies include selective, intensive, or exclusive distribution, franchising, and alliances. Examples like Samsung, Coca-Cola, and Nike show how intermediaries help scale sales while maintaining … Read more