Arti

Arti Kushmi holds a BBA (Bachelor in Business Administration) degree and shares her business and marketing knowledge through this website. While not writing she will be reading and enjoying the moment.

Marketing Goals – Definition, Importance, Steps, and Examples

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marketing goal

Quick Summary Marketing Goals are specific, measurable objectives that guide marketing strategies, such as increasing website traffic or boosting conversions. Using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound), they provide clarity, motivation, and accountability. Effective goals—like lead generation or brand awareness—enhance focus, efficiency, and business growth while ensuring alignment with broader company objectives. Definition … Read more

8 Pros and 7 Cons of Marketing Management in Business

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Pros and Cons of Marketing Management

Pros and Cons of Marketing Management Marketing management is the combination of marketing and management, which is about the effective management of organizational activities to achieve the desired marketing goals efficiently. In this article, we will discuss the key pros and cons of marketing management. Pros of Marketing Management Marketing management plays a pivotal role … Read more

10 Importance of Marketing Management in Business

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importance of marketing management

Importance of Marketing Management Marketing management is the customer-oriented approach that ensures effective sync of all organizational activities and the organization’s marketing goal achievement. Let’s explore ten notable importance of marketing management in today’s business days. Customer Insights Marketing management delves into understanding customer preferences, behaviors, and needs. By analyzing data and feedback, companies gain … Read more

Marketing Management – Definition, Features, Importance, Philosophies, and Examples

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marketing management

Quick Summary Marketing Management is the strategic planning and execution of customer-centric activities to achieve business goals. It involves market research, segmentation, branding, and performance tracking to enhance customer satisfaction, drive growth, and build competitive advantage. Key philosophies range from production-focused to holistic approaches. Examples include product launches and loyalty programs. Effective marketing management aligns … Read more

Societal Vs. Holistic Marketing Concepts: 10 Key Differences

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difference between societal and holistic marketing

Societal Vs Holistic Marketing Concept Societal and holistic marketing concepts are the two latest additions to the marketing philosophies. Both are important to succeed in today’s competitive marketing landscape. The societal marketing concept is about generating profits for business while also addressing the customer’s satisfaction and social well-being. On the other side, holistic marketing works … Read more

The 4 Principles of Holistic Marketing Concept

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principles of holistic marketing concept

Principles of Holistic Marketing Concept The holistic marketing concept defines the organization as a unified unity, it states the coordinated effort of all organizational elements is the key to achieving the desired goals. Let’s explore the four principles of holistic marketing concept on which the concept is based. Internal Marketing The “Internal Marketing” principle within … Read more

10 Importance of Holistic Marketing Concept in Business

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importance of holistic marketing concept

Importance of Holistic Marketing Concept Holistic marketing is the new thinking in the marketing world – it is about working in the wholism approach. It argues that the best way to achieve a company’s goals is through a well-coordinated effort through all the components of the organization. Let’s explore the 10 key importance of holistic … Read more